Ello is a social networking service that prides itself on being different from everyone else by having a strong stance on Privacy. With Facebook, Google Plus, Twitter – and other social networks, you aren’t the consumer but the product. The advertisers are the consumers. In the case of Google, this is expected – but many people will find it hard to stomach as being rented out as a product which is pretty much what is happening. While Ello doesn’t quote it this way, this is the premise and the sad truth is they are correct.
Ello claims to be different. They as of 2014-10-01 do not have ads on their site (that I noticed yet), nor do they claim to sell your data to companies. The second claim while it can’t be proven nor disproven is very likely the case. In Ello’s settings, I have a UID which in this case is FSP. I have my email address, password – all of which are required. Optional entries include my name, a bio, and web site(s) links. All of the optional items has little value for marketing. However, as of now, Ello has a long way to go to be a prominent place in the Internet. Continue reading Ello (BETA)